• State:
  • Category: Events
  • Date: September 8, 2018

Sokoloff X Mayfair runway

By Andy Dubois

After daydreaming of lace and cocktails, Rose Caravane was happy to create a connection between the cocktail bar Mayfair and the lingerie company Sokoloff– a fine lingerie 100% made in Canada.

Created by designer Sofia Sokoloff, the label breathes delicacy, confidence and comfort, while driving an ethical production model. The undergarments are recognized for their exceptional fit and their high standards of craftsmanship.

In order to keep the identity of the brand, Sokoloff X Mayfair runway were curated around the idea of democratizing the fashion industry. Half-way between being accessible and not-so-serious, the runways mixed dance, live poetry, music, art and of course, sexy undies.

From the mysteries of the desert, to the chaotic tarot grungy world, to the bold and fierce modern women, our 6 editions had different themes and curated playlists.

Proudly embodying different types of body : curvy, athletic, skinny, petite or tall, Sokoloff X Mayfair were quite famous for their girl-next-door ambiance and contagious festivity.

No need to say that our models were loyal and trustful, so were we !

Thank you to the fierce team that helped us build these unforgettable nights – the Mayfair team, Marianne Caron & Brigitte Lacoste (hair & make-up), Sofia Sokoloff – of course, PJ Goupil, Marjolaine Groulx, all of our models and artists <3



Visuals by Sarah Emily & Bruno Guérin